It is a story born of chance, blossoming from innate creative talent and a fresh, uncompromising eye. It is a remarkably modern epic with its roots in Renaissance Italy, a story of aristocratic splendour and grandeur confronted with the challenges of stark post-war hardship. It tells the story of Emilio Pucci: a man, a fashion designer, a creative genius, a brand of worldwide renown.
Pucci is a tale of innovation stretching back over 60 years, recounting a brand that was among the first to bear a logo, which was a pioneer of diversification into interiors, athletic wear and accessories. It introduced free-flowing, lightweight fabrics, pop art prints and a proprietary, revolutionary colour palette into womenswear while constantly expanding the frontiers of fabric and printing technologies. Propelled into the international spotlight by fashion icons such as Jacqueline Kennedy Onassis and Marilyn Monroe, the house today remains as vibrant and relevant as ever.
The text, prefaced by Laudomia Pucci and written by Vanessa Friedman, is a tribute, telling its tale in themed chapters that shed light on the designer and his legacy through to the present day, and is peppered with anecdotes and quotes from those who knew him best, who learned from him, who were struck by his vision and talent. It places the brand’s achievements in the context of fashion history and opens a new century with insight into the remarkable resonance of the Pucci style.
Hundreds of photographs, sketches and candid images from the archives of the Emilio Pucci Foundation capture the breathtaking elegance and drama of this unique brand.
The XL tome is bound in printed Pucci fabric from recent collections, and each copy differs from the others, making each piece a one-of-a-kind collector’s item.