Harley-Davidson Celebrates Customization Heritage by Launching the “Art of Custom” Campaign


Harley-Davidson
is world famous for not only their impeccably fabricated motorbikes but also their illustrious designs. Now Harley-Davidson, the world’s most iconic motorcycle brand renowned for its rich heritage in customization and self-expression, has teamed up with some of the best contemporary artists from across the globe to launch the ‘Art of Custom’ design competition that will search for inspirational new art to appear on  bespoke Harley-Davidson fuel tanks.

The ‘Art of Custom’ Campaign and Competition was launched to the world’s media in Miami’s acclaimed Wynwood Art District, an area famous for providing walls to act as blank canvases for the world’s most celebrated street artists. Ambassador and artist ‘Lebo’ kicked off the campaign by custom designing three tanks which not only bring to life the spirit of Harley-Davidson, but are also featured on the new Harley-Davidson Digital Tank Wall. Other known artist’s such as Terry Bradley have customized  tanks which are now featured.

March 6th marked the beginning of the campaign, now budding artists can download the tank template and bring to life their own interpretation of the Harley-Davidson spirit in whatever style they wish.  From paints to graphics, entrants can use the tank as a blank canvas to express themselves just as the Harley-Davidson styling team have done for over one hundred years.

Participants from the Middle East and North Africa will be entered into a regional draw to win the value of either $5000, $2000 and $500 valid at a Harley-Davidson dealership in addition to a painted fuel tank as souvenir for the first and second winners. A ceremony will be held at Harley-Davidson’s MENA office in Dubai where the three winners will be handed their prizes in the presence of media and the judging panel.

Additionally, if regional entries receive enough online votes to be part of the top 50 designs, they will be going forward to a panel of judges, including members of the Harley-Davidson Styling Team, competition ambassador Lebo and Terry Bradley who will whittle the competition down to the final 10.

The public will then cast their votes to select the winner who will receive the experience of a lifetime. They will visit the home of Harley-Davidson in Milwaukee, Wisconsin to see their bespoke design re-created on their very own mechanical masterpiece; the Harley-Davidson Sportster. Two runners up will have tanks customised with their design and displayed at the famous Harley-Davidson museum.

Make sure to complete your tank by April 6th as that is the closing date for entries.  For more information, visit the Harley-Davidson website at www.harley-davidson.com

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