Vertu, the market leader in luxury mobile phones has partnered with Smile Train, a worldwide organisation based in New York Citywith the mission of providing free corrective surgery for children with unrepaired cleft lips and palates in approximately 80 developing countries. The unique partnership between Vertu and Smile Train is driven by the belief that everyone should have the right to clear communication. Over the past twelve years, Smile Train has provided over 725,000 free cleft surgeries, allowing each child to fully integrate into their community as well as receive comprehensive, rehabilitative care, including speech therapy. At the heart of the partnership is the creation of the handset Constellation Smile, a unique variant of Vertu’s most recent smartphone offering, Constellation Touch which sees Vertu donating 200 euro from each Constellation Smile to the charity. Vertu has committed at least one million euro to Smile Train through the sales of Constellation Smile, and for every Constellation Smile sold, an operation to transform a child’s life will be funded by Vertu resulting in a life being changed for the better.
Perry Oosting, President of Vertu comments: “As a pioneer and leading manufacturer of luxury mobile phones, communication is one of the founding cornerstones of our brand. Offering the means to communicate whilst ensuring our handsets & services are of the highest standards are fundamental values that have inspired us since the creation of Vertu. Today, we are proud and pleased to be starting out on this new journey with a prestigious charity such as Smile Train whereby we can help change the lives of the children through corrective cleft lip and palate surgery and ensure that these children always have a voice.”
“Partnering with such an amazing company as Vertu not only raises the awareness of the work that Smile Train has done for over a decade, but allows us to have greater visibility to high-net worth individuals around the world,” said Charles B. Wang, Chairman of Smile Train. “We are so proud to have such a partner, and this continues Smile Train’s efforts of seeking out best-in-class companies to be associated with and expand our presence.”
To further commemorate the positivity of the collaboration, Vertu has commissioned world renowned photographer Mary McCartney to curate a series of inspiring imagery documenting the life changing journey of the children whose lives have been changed for the better as a result of receiving surgery from the charity. Loved ones of the children such as family, friends, teachers and doctors and those who support the children on an ongoing basis also feature in a short accompanying documentary. The imagery from the Mary McCartney and Vertu collaboration which were shot across multiple locations, in China and Russia will also be showcased during an exhibition in London at the Louise T Blouin Institute on June 12th, the official launch of the Vertu Constellation Smile handset. Mary comments “After witnessing firsthand the results of what Smile Train does, the difference it makes to the children, their families and loved ones is enormous. The effects are truly life changing”
In the creation of Constellation Smile, Vertu has retained its approach toward an authentic, tailored, luxury experience. The touch screen handset is as functional as it is beautiful and is available in a range of vibrant shades made of vulcanized rubber- coral blue, coral red, pebble grey and anemone purple. Vertu continually recognises the needs of its customers through the development of Vertu Concierge, City Brief as well as direct access to private members clubs, PSG security and Berry Bros and Rudd sommelier services. These services are showcased through an exclusive range of carefully curated apps on device to ensure that the Vertu exclusive services and information are relevant and integrated to lifestyle.
Constellation Smile performs on all levels, not only in terms of material performance and unparalleled customer services but also in terms of its technical specification. Constellation Smile is a truly global product with quad band GSM, penta band WCDMA, HSDPA coverage. Combined with hi-speed WLAN, Constellation keeps the user connected wherever they are in the world. User memory is 32GB of fixed user memory ensuring plenty of storage for documents and images while on the move. The Constellation Smile handset features some bespoke elements unique to the Vertu/Smile Train collaboration such as Vertu for Smile Train Laser engraving and the Vertu for Smile Train wake up/shit-down graphics.
Constellation Smile features a 3.5” nHD brilliant, high contrast AMOLED display for clarity of viewing; the handset also offers a 3.5mm audio/video socket for larger viewing of films, images, presentations and emails. Other technical specifications include Bluetooth with A2DP, an FM radio, free global maps and navigation by Assisted GPS with Accelerometer and Digital Compass.
Constellation Smile also offers access to personal, business and Vertu email, Office attachment viewers such as Word, Excel and PowerPoint; blogging, social networking clients, web browser, photo and video editor as well as swype predictive text.
Elegant simplicity is at the core of its design ethos. Each Constellation Smile is hand made by a single craftsman using only the most state of the art technologies and manufacturing techniques, emphasising Vertu’s continued commitment to quality assurance. High performance materials are used in the curation of this product, such as a single piece of flawless 3.5” HD multi-touch sapphire crystal for the screen, an 8 megapixel camera with an intricate ruby surround on the shutter key, polished ceramic pillow, surgical grade stainless steel with satin and polished finish, highest quality vulcanized rubber on the back plate of the phone as well as Vertu’s unique high fidelity sound system.