The MENA Cristal Festival, a summit for Media and Communications joining together some of the top international communication agencies and companies in the region is taking place in Mzaar Kfardebian from Feb. 5-7th, 2013.
During day 2, participant enjoyed a full day of rich interaction with Digital & Mobile, Design and Production showcase from Europe Cristal Festival Winners, Mobile at the core of the Marketing mix and integrated campaigns with Emanuele DE LEONARDIS, International Head of Mobile at Orange Advertising amongst others. The day 2 program was full of great subject and speakers from a number of international agencies and corporations including Cristal Festival Network, MEC EMEA, BBC Worldwide, Air France KLM Lebanon, WPP MENA, Yahoo! Middle East & Africa, Executive Magazine. Participants also enjoyed a special lunch by JGROUP and a networking Cocktail by Mindshare.
The MENA Cristal Festival has been created in 2005 with the aim of introducing a new competition for advertising in all the North African and Middle Eastern countries. It rewards the best advertising creations with the famous « Cristal » trophy, and therefore profits from the characteristics which made the success of the Cristal Festival (in Switzerland).
This event has been created as the First Advertising Festival for the Arabic Countries and it gathers all the communications actors in the world: advertising agencies, advertisers, producers, directors, media, survey companies, TV producers… in a series of rich and convivial exchanges.
The ambition of the Festival is to associate creativity and business, and to promote Arabic advertising creativity, it is a real place of exchanges and networking!